Before Al Gore invented the internet, if you had a bad experience at a business, you went home and told your friends about it. After a few days, your frustration passed, and your experience became “old news.”
Today, the internet gives you the ability to voice your opinion to the masses. Websites like Yelp.com and Epinions.com allow you to review products and services and share your experiences with the world, whether good or bad. These reviews stick around too, they are often not taken down.
If your company or product receives positive feedback, it’s priceless. You can’t buy air time or ad space worth that amount of power. The unbiased opinion by a happy consumer is GOLDEN.
Now, start thinking about what YOUR clients would say about you if they left your business today and went home and reviewed you… Read the rest of this entry »
Rochelle Burnett is the owner of Creative Leap, Inc., a full service design firm with an emphasis on print, web design, marketing and social marketing services. Located in Des Moines, Iowa